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“As a closeted gay kid, watching an ordinary girl put a wig on and be allowed to dress up, sing and dance, and live out this fantasy was especially appealing,” says the 19-year-old Miley stan behind Twitter account Miley and Hannah are integral to Gen Z’s cultural identity, childhood memories and shared sense of nostalgia. Meanwhile for LGBTQ+ kids, Miley’s secret-keeping, alongside the glamorous and high-camp lifestyle of Hannah became an expressive outlet.
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Today, those fans are known as ‘Smilers’. “The show taught me you can do anything you set your mind to.” What hooked those fans to Hannah and Miley was the tangential dream of pop stardom, mixed with relatable everyday teen problems. “Miley was relatable, and when she became Hannah it was magical,” says Tara, a 24-year-old who has been a Hannah Montana superfan since the age of 10.
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It was a movement that began with Hilary Duff and Aly & AJ - each having Disney-produced albums alongside their TV roles as ordinary All American girls - before taking off properly with Miley, Selena Gomez and Demi Lovato. In their late-00s marketing strategy, Disney Channel actively shifted its content away from the classic animations of the past, and replaced them with content geared towards preteen girls that would also make stars of its leading young actresses. Hannah Montana, the show that threw Miley into the spotlight, was an instant hit with its fanbase, who grew up into what is now considered generation Z. Miley is ingrained in Gen Z culture something Disney, her famed first employer, made sure of from the moment she broke out.